OUAI Haircare’s luxurious Matte Pomade gives short hair added texture, or you can use it to mould and sculpt longer hair into a number of styles. It can give fine, flat hair a new lease of life, plus it’s also perfect for sleeking back greasy/messy locks in-between washes. The line was created by celebrity coiffeuse Jen Atkin (whose client list includes the Kardashian Klan, Gigi Hadid and Gwen Stefani) – so it’s safe to say she knows her ‘oignons’ when it comes to immaculate-looking locks. Products combine clever technology with an addictive fragrance and oh-so-chic packaging.