Plump It! is a revolutionary lip plumper giving you instantly plumper, fuller and softer lips. Plump It! instantly increases the size and profile of your lips for up to 12 hours with just one application. Unlike other lip plumpers on the market you have total control! You can play it safe with a hint of plump or go extreme for totally amazing lips that will make you stand out from the crowd. Plump It! is a great way to instantly enhance the profile of your lips without the need for fillers, surgery or potentially dangerous suction methods.