ICONIC London’s first ever mascara is HERE! And it was worth the wait… The first mascara we’ve come across that ‘plumps’ lashes as well as lengthening and lifting them, BOOM LASH Mascara is a creamy, smooth formula that glides on like silk to every last lash. Rich in panthenol (a vitamin B5 derivative) and free from fragrance, parabens, alcohol, silicone, TEA and PEG, the formula can also boost hair growth while enhancing the appearance of natural lashes. The flexible comb is the ideal applicator – it coats each lash from root to tip in rich, deep pigment, which is lightweight and buildable, allowing you to create high-impact volume without clumps or flaking. The shade is ‘Intense Dramatic Black’, with ‘colour boosters’ to enhance and brighten your eyes beautifully.